Small Business Online Blog

Word of mouth built your business. It will not grow it. Referrals are momentum, not a system, and momentum runs out, usually without warning.

250 years ago, a group of small business owners fired a management company that ignored their letters. If your web guy is doing the same, there's a template for this.

Summer in Sussex County means tourists searching for you on their phones. If your site is slow or hard to find, they call the next place. Here's what a summer-ready website does.

Someone typed your business name into a search bar. What they saw in that half second is deciding right now whether you’re getting that call.

Most local searches end before anyone clicks your website. Your Google Business Profile is the first impression, the review, and the phone call all in one place. Here's why it needs your attention.

The DOJ finalized new ADA Title II rules requiring WCAG 2.1 AA web accessibility for organizations receiving federal funding. Deadlines are fast approaching. Here's what it means for your organization.

Most small business websites cost money every month and return almost nothing. Here's how to tell if yours is working and what to do if it isn't.

Real numbers on custom website pricing for Delaware small businesses - what you actually pay, what you get, and what to watch out for.

The goal was never visitors. The goal was customers. Traffic that doesn't convert isn't marketing success. Here's what's killing your calls and exactly how to fix it.

You've probably noticed something different about how search works lately. You type a question into Google and before you even see a list of…

The Landlord Analogy Nobody Wants to Hear Imagine building a storefront (signs, shelves, the whole thing) inside a mall you don't own. The m…

The site goes down on a Friday afternoon. You submit a ticket. Someone halfway around the world responds with a canned troubleshooting scrip…

Problem one: Your reputation isn't working as hard as you are. You've been doing good work for years. Customers are happy. Word gets around.…

"Just stuff your keywords everywhere and Google will rank you." Ah yes. The keyword stuffing strategy. The digital equivalent of walking int…

Meanwhile, somewhere across town, or across the country, doesn't matter, someone has a problem you solve. They're not calling around. Nobody…

The cheapest hosts aren't losing money on you. They're making it back by cutting corners you won't notice right away, slower storage, overcr…

How It Happens Nobody sets out to build marketing that works against them. It starts reasonably enough, a website goes live, a few social pr…

The Tesla Website A Tesla doesn't just work , it improves over time. Software updates roll out automatically. The navigation learns. The per…

Somewhere right now, a potential customer is on your site, squinting at text that's slightly too small, waiting for an image to load, and qu…

The Launch The site goes live. At first glance it looks okay. A few pictures. Your phone number. Your logo stretched slightly wider than it …

Your website can sit there like a brochure in a drawer, or it can do real work. The difference is more customers from the same traffic.

Anyone can launch a website. Keeping it working a year later is the real job, and it's the part that quietly gets skipped.